Air Serbia, the national carrier of Serbia, celebrated a remarkable milestone this week as it marked its tenth anniversary.
Since its rebirth under a new name and visual identity on October 26, 2013, the airline has undergone a transformative journey that culminated with a grand celebration held on Thursday night in Belgrade at the Museum of Contemporary Art.
The anniversary reception played host to an illustrious gathering of business magnates, media luminaries, and political figures including the VP of the Serbian government, the Minister of Finance, Siniša Mali. The guest list boasted the crème de la crème of the industry, who were welcomed at the reception line by CEO Jiri Marek and Chief Government affairs and relations Officer Branislav Malovic, along with the company’s top leadership.
In an address to guests, CEO Jiri Marek declared that Air Serbia is “aging gracefully, like fine wine.” He noted the company’s successful navigation through one of the pandemic’s most significant challenges. Emphasizing Air Serbia’s position as the regional leader with the youngest fleet, Marek expressed his optimism, stating, “We aspire to continue creating cherished memories together in the future.”
At the reception, Finance Minister Siniša Mali shared, “Air Serbia holds a special place in my heart because I’ve been part of its journey from inception, witnessing its remarkable growth.”Mali conveyed that the celebratory reception marked a significant anniversary, celebrating a full decade of successful operations. “Throughout this period, Air Serbia has consistently expanded and evolved, establishing itself as a crucial company and Serbia’s unbreakable link to the world,” he noted.
Long-haul destinations: New York, Tianjin, and Chicago
Since its inception, the Air Serbia’s network has more than doubled, now encompassing passenger and cargo flights to over 80 scheduled and charter destinations across Europe, the Mediterranean, North America, Asia, and Africa. Notably, the airline expanded its reach to include three long-haul destinations: New York, Tianjin, and Chicago.
The anniversary week brought a bevy of accomplishments for Air Serbia. The airline surpassed the 3.5 million passengers carried mark since the beginning of the year. What’s more, there is a high probability that they will shatter the record of 4 million passengers carried in a single year by the end of 2023. This achievement is nothing short of extraordinary, representing a threefold increase compared to the pre-Air Serbia era. Over the past decade, Serbia’s national carrier executed more than 310,000 flights and proudly transported over 25 million passengers.
The celebration of a decade of excellence comes with an array of activities and upgrades. Air Serbia modernized its company website, introduced new boarding music, and even collaborated with the PUE Post of Serbia to design a special postal stamp, commemorating the airline’s 10th anniversary.
As Air Serbia continues to ascend to new heights, it remains steadfast in cherishing the memories of the passengers who have placed their trust in the airline, as well as the memories it has created for its own team.
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