In the world of aviation, Air Serbia has always been synonymous with excellence, and as it embarks on its second decade in the skies, it is embracing a stylish transformation that sets new standards. This national airline is now adorned with an exquisite collection of uniforms that seamlessly blend fashion and functionality. From the graceful cabin and flight crews to the efficient ground service teams, welcoming Premium Lounge staff, and dedicated sales agents, these uniforms are not merely garments; they are a bold fashion statement and a symbol of national pride.

The new uniforms, envisioned by fashion designer Milena Bojić and brought to life by the skilled artisans at Lus Textile, are a harmonious fusion of aesthetics and practicality. They symbolize a commitment to tradition and modernity, a balance that Air Serbia has perfected in both its services and its style.

The toques, crafted by Ercegovac, boast an air of timeless elegance, while the scarves and hats, masterpieces from Tribeca, add a touch of sophistication.The comfort and design were equally taken into account by the designer. 

Bojić, the creative genius behind these alluring uniforms, shared her inspiration, “The uniform is the first thing passengers see, however, functionality is an absolute priority for Air Serbia cabin and flight crew. We worked on designing and perfecting the uniforms for more than six months. I tried to create uniforms that are visually attractive but simultaneously comfortable. I hope I succeeded in that.”

The new uniforms, envisioned by fashion designer Milena Bojić and brought to life by the skilled artisans at Lus Textile, are a harmonious fusion of aesthetics and practicality. [ Photo: Air Serbia]
The new uniforms, envisioned by fashion designer Milena Bojić and brought to life by the skilled artisans at Lus Textile, are a harmonious fusion of aesthetics and practicality. [ Photo: Air Serbia]

The stunning uniforms are a testament to Air Serbia’s dedication to its roots while setting its gaze firmly on the future. 

The results speak for themselves. These stunning uniforms are a testament to Air Serbia’s dedication to its roots while setting its gaze firmly on the future.

Jiri Marek, Air Serbia’s CEO, perfectly encapsulates the essence of this transformative project, saying, “Our company cultivates a unique blend of traditional and modern features in its operations. Proud of our glorious past, we are looking into the future. With this idea in mind, we created our new uniforms, which include the elements of Serbian tradition and culture, while being elegant and modern at the same time. I am sure that our colleagues will wear them with pride, and serve as ambassadors of their country and the Serbian national airline.”

As the pride of Serbia, the world is taking notice of this airline’s unwavering commitment to excellence, in both its top-tier services and its distinctive style.

The next time you’re on an Air Serbia flight, keep an eye out for these remarkable uniforms that have redefined the art of flying in style.

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