Copyright: Karim Rashid/ Source: Twitter

High end Boutique Design New York (BDNY) gathers designers, architects and developers to find carefully curated innovative resources for the future of interior design. 

Now in its seventh year, BDNY presents more than the 600+ unique and innovative exhibitors of furniture, lighting, wall coverings fabric, bath and spa for hospitality interiors.

BNDY feature one-of-a-kind design spaces that guests can enjoy during their visit of the show and get on the next level of sophistication and luxury.

BDNY
Karim Rashad

On Sunday, November 13th, BDNY was opened by the keynote speaker Karim Rashid, one of the most prolific designers of his generation, mostly known for his work defined as the “sensual minimalism”.

Considering that design for the long time has only existed for the elite, Rashid has dedicated his career to “make design a public subject”.

His award winning designs include luxury goods for Christofle, Veuve Clicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom, lighting for Artemide and Fabbian, high tech products for Asus and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.

Recently, Rashid has designed a new hotel, Temptation Resort & Spa Cancun, featured in Boutique Design’s July/August 2016 issue. The hotel is an adults only, topless optional 500 room resort.  The idea for design came from the notion of connectivity and the human body which translates into a sense of sexual freedom.

Commenting on the state of design in 2017 Karim Rashid said:

I don’t like trends and buzz and I dislike the word style. The digital age has given us this oversaturation of images that only portray a small porthole into our shrinking world. ‘Trending’ is making many designers imitate styles. So for example ‘industrial chic’ is everywhere and we end up seeing very little originality. Design must be more about contemporary culture and less about style and trend.  My words for the last 20 years are Technorganic, Infosthetic, Digipop – aesthetics and vernaculars that echo our digital world.

At BDNY, Rashid has affirmed that design needs to focus on present needs rather than traditional users.

Everyone looks at Jackson Pollock and thinks, ‘I could do that!’ Well, you did not. He did.