Air Serbia has once again soared to new heights with its latest endeavor—a meticulously crafted desktop calendar for the year 2024. Aimed at showcasing Serbia’s rich cultural heritage and breathtaking landscapes, the calendar serves as a visual ode to the nation’s splendor.
Featuring a curated selection of Serbia’s renowned tourist destinations, including the majestic Visoki Dečani Monastery, the historic Studenica, the enigmatic Rtanj Mountain, the otherworldly Đavolja Varoš, and the iconic Belgrade Pobednik, each month of the calendar unfolds like a journey through Serbia’s soul-stirring beauty.
Milena Mešanović, Marketing Manager at Air Serbia, expressed her delight at the overwhelming reception the calendar garnered even before hitting the shelves.
“Given that we are a national airline, we must represent Serbia in the best possible way. So, with this original calendar, we wanted to show the most important tourist attractions of our country. Judging by the praise we received, it would seem that we succeeded,” remarked Mesanovic. “We hope that both our colleagues and our passengers will like it when they book or buy tickets for their flight in one of our branches.”
Behind the scenes, the vision for this remarkable calendar was brought to life by the creative minds at Leo Burnett agency, renowned for their ingenuity and expertise in delivering captivating campaigns. The intricate design process culminated in a collaboration with Typographic Plus printing house, ensuring that each detail was meticulously executed to perfection.
In a testament to Air Serbia’s unwavering dedication to excellence, January 2024 witnessed a remarkable surge in passenger numbers, with a 23% increase compared to the same period in 2023. Operating 3,457 flights during the month—a staggering 700 flights more than the previous year—Air Serbia achieved its best January result since 2013, reaffirming its position as a trailblazer in the aviation industry.
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