Air Serbia’s Commitment To A Greener Future

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There is something quietly powerful about planting a tree. It is a gesture rooted in patience, optimism and responsibility—a promise made not only to the present, but to the generations that will inherit what is left behind.

Ahead of the International Day of Forests, Air Serbia continued its environmental initiatives with the planting of 99 tree seedlings near the Avala Tower on Avala. The number was symbolic: one tree for each year of the national airline’s existence.

The initiative reflects Air Serbia’s broader commitment to sustainable development, environmental protection and responsible business. For the company, caring for nature is not treated as a standalone activity, but as part of a long-term strategy that connects business growth with resource preservation and a positive impact on the community.

The seedlings planted on Avala included spruce, fir, pine and oak—species that contribute to the restoration of forest ecosystems, the preservation of biodiversity and the improvement of air quality. Over time, these trees will help support soil renewal, strengthen natural systems and contribute to ecological balance in one of Belgrade’s most recognizable green areas.

The planting was carried out by members of Air Serbia’s Volunteers Club, part of the company’s effort to nurture a culture of volunteering and encourage employees to take part in humanitarian and socially beneficial activities. In this case, the work was simple, tangible and lasting: hands in the soil, trees in the ground and a shared sense of purpose.

“People are Air Serbia’s greatest strength. We are aware of the responsibility we have towards the community and the environment we do business in. All members of our Volunteers Club are gathered by the desire to contribute in a measurable way to preserving nature and leaving something of lasting value to future generations through concrete initiatives such as tree planting and improving green spaces,” said Ivana Kosić, Sustainable Development Manager at Air Serbia.

The collaboration with the company Serbian Woods also underlines the importance of partnerships in environmental action. Protecting green spaces and restoring forest ecosystems requires coordination, expertise and continuity—especially in protected areas where every intervention carries long-term significance.

Each tree planted on Avala represents more than a single act of environmental care. Together, they form a living symbol of shared responsibility—a reminder that sustainability is built through consistent, visible and collective action.

For Air Serbia, the initiative is also part of a broader vision of responsible growth. As the airline approaches its centenary, the planting of 99 trees becomes both a tribute to its history and an investment in the future. It connects the story of aviation with the story of the land it serves, grounding progress in stewardship.