What does it mean to win? At the Youth Sports Games (YSG) in Serbia, the answer goes far beyond medals and scoreboards. With the unwavering support of Dunav Insurance Company, young athletes are learning that true victory lies in friendship, fairness, and standing up for one another.
Held in Bor, the national finals of the Youth Sports Games brought together over 500 children from 200 towns and cities across Serbia—transforming a sports tournament into a powerful celebration of character, community, and social responsibility.
At the heart of it all? A message that resonates far beyond the field: “Lend a Hand, Don’t Trip.” Originally created by Dunav Insurance, the slogan has grown into the spirit of the Games, reminding participants that how you treat others matters more than how many points you score.
“You don’t have to take home gold to be a champion,” said Goran Markovic, Head of Life Insurance Sales at Dunav Insurance in Jagodina. “The real winners are those who support others, play fair, and uplift their team.”
Dunav Insurance: Creating a Culture of Responsibility Through Sport
As a long-standing partner of the Youth Sports Games, Dunav Insurance Company is committed to supporting youth development through both athletics and education. This year, the company once again honored young athletes who demonstrated exceptional character and sportsmanship by naming them Dunav Insurance Ambassadors.
These ambassadors receive scholarship-backed insurance packages, offering financial support for their personal and athletic growth—a unique example of how a corporate sponsor can go beyond branding to create real, lasting impact.
“Thanks to Dunav Insurance, we’ve launched a nationwide campaign against peer violence,” said Marija Mihajlovic, President of YSG Serbia. “More than 3 million children have been part of this movement since the Games began.”
Through their sponsorship, Dunav Insurance is helping to shape a generation of responsible citizens. The Youth Sports Games serve as a platform where values-based education meets athletic excellence, proving that insurance companies can be powerful drivers of social change.
Children like Andrija Trninic and Kristina Cekic from UN Elementary School in Belgrade proudly echoed the Games’ core message:
“Lend a hand, don’t trip—because how we treat each other matters more than winning.”
With growing interest in corporate social responsibility (CSR) and youth-focused community initiatives, Dunav Insurance stands as a leading example of how purpose-driven partnerships can strengthen both brand trust and community wellbeing.
Whether it’s offering insurance for life’s big moments or building foundations for the next generation, Dunav Insurance is here for every game—and here for good.