Our readers are decision-makers
- The average reader of The Pavlovic Today has an established career and a higher level of disposable income.
- The net-worth of average reader is $800,000 +
- Our audience shows a strong interest in news and politics, entertainment, travel, banking and finance, technology, sports and media-related content.
- The in-market segments indicate the audience’s active interest in financial service providers, travel, real estate, fashion, food and beverage brands, apparel and accessories brands, gift and occasion retailers, home decor companies, and holiday-themed retailers.
- Apart from news and politics, our readers love American football, tennis and soccer.
Reach readers in the US and globally
- Wide Geographic Reach: With users from multiple countries, the audience has a global reach, providing advertisers with the opportunity to expand their reach beyond the US market.
- Advertisers targeting the US market can reach a large audience across various industries and interests.
- Advertisers interested in targeting the UK market can reach significant audience.
- Advertisers looking to target the Canadian market can reach a moderately sized audience with specific interests and preferences.
- Serbia, Germany, North Macedonia, Australia, France, Kosovo, Netherlands: Advertisers with a focus on specific local or regional markets in these countries may find value in reaching this audience segment.
Audience Profiles
43% of our audience is female
57% of our audience is male
Digital Ad Specs
| Billboard | 970×250 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Super Leaderboard | 970×90 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Leaderboard | 728×90 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop, Tablet |
| Medium Rectangle | 300×250 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop, Tablet, Mobile |
| Half Page | 300×600 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Small Mobile Banner | 320×50 | GIF/JPEG – 250KB | HTML 5 – 500KB | Mobile |
| Large Mobile Banner | 320×100 | GIF/JPEG – 250KB | HTML 5 – 500KB | Mobile |
| Ad Type | Dimensions | File/Creative Type | Duration |
|---|---|---|---|
| Pre-roll | 1280×720 (min) | 16×9 aspect ratio | MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB | 15 – 30 seconds |
| Mid-roll | 1280×720 (min) | 16×9 aspect ratio | MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB | Up to 15 seconds |
| Type | Word Count | Placements | Accompanying Banner Sizes |
|---|---|---|---|
| Sponsored Content | 750 – 1000 | 7-day dedicated homepage slot, 3 social media posts | 970×250, 728×90, 300×250, 320×50 |
| Sponsored Email Blast | 250 – 500 | Sent to primary subscriber list of 10,000 | 300×250 |
Our Branded and Sponsored Content Packages
Our branded and sponsored content packages start at $10,000 per month for a minimum of 3 months campaign
Companies can benefit from sustained exposure, repeated interactions, and a greater opportunity to build brand recognition and loyalty.
Through rigorous editing and superb storytelling, we deliver meaningful messages to our readers at the highest journalistic quality.
Contact us today. We can help.
*All advertising is subject to The Pavlovic Today’s Policies and Terms of Agreement. The Pavlovic Today reserves the right to reject or cancel any advertisement for any reason and to regulate the typographical tone, design, and size of ads to comply with The Pavlovic Today’s format. We will refuse to publish advertisements that we judge to be potentially inflammatory, libelous, or offensive.