Mass production has inexorably led to the science of promotion. Marketing, advertising, hyper-consumerism.Advertising can never be banished. It just finds a new way to exist.
There are different ways of promotion, each with its own history. Advertisement has come a long way – from the oral to the written. In 1919, with the first radio ad, the oral advertisement began to claim a formidable percentage in the marketing market. But then a new challenger: the television ad.
Today, everyone knows of the new X factor, the greatest source of advertisement: social media. Now, products can be marketed in an individual interface, one’s cellphone, and what’s more: it could be personalized. Perhaps the most innovative genius behind this new front of advertisement is Amazon, whose philosophy demands a personalized marketing strategy.
The ad industry has never been larger and more illustrious than before!
For the Ad industry, time-delayed TV commercials and ad-blockers are becoming increasingly dangerous. Thus, contingency plans have been put into place.
Oftentimes, websites that present free media ask their visitors to place certain contact information on their page? Why — for the advertisers! For, oftentimes, the lifeblood of burgeoning websites rests upon the sponsorship they get from advertisers.
The Ad branch does not rely on the goodwill of consumers. Their conclusion: If customers don’t want to see commercials, associating generally negative feelings with commercials, there is only one way to continue work. Product placement. It works because it heads into the subconsciousness of people.
Personal data allows for much more effective commercials
Movies and mass-attended events are not the only mediums to place products into one’s head. Listicles are the new trend. Pure advertisement, masquerading as advertisements. If a product is bought because of a listicle, the client will trick himself into thinking that it was not an advertisement that compelled the purchase, but one’s own volition. And so these unwitting participants in the most contemporary form for advertisement often become salesmen for a product themselves.
The best example is the Facebook page of a Swiss Ice-tea brand that – created by a customer and now 100,000 followers strong.
The Swiss journal Neue Züricher Zeitung published an article about trends in Advertising. Zurich is now presenting “smart posters,” the which contains a chip. Zurichers with a smartphone, and the proper app, now can get discount coupons simply with the swipe of a phone.
Personal data allows for much more effective commercials. But the web is replete with personal data, and thus programs are necessary to sift, discern, and organize. These programs know us better than our closest friends. They know, for example, if someone is pregnant, and thus present them a certain type of cosmetic. Or perhaps, Amazon suddenly begins to feature books on pregnancy!
So advertising can never be banished. It just finds a new way to exist.
Thus, the question is: Do you want to get influenced by AD without knowing it?